A finder that helps people choose
Clinician profiles people can filter by specialty, insurance and location, so the first call starts with the right person.
For therapy practices · Solo and group practices
Help the right clients find you and book.
Ánimo builds and runs the website, search and ads for therapy and mental-health practices, HIPAA-aware from the first page. Client health information stays in your EHR, not in website forms, analytics or ad platforms.
Platforms we work in every day
We work inside the systems your practice already uses.
Practice systems
- SimplePractice
- TherapyNotes
Websites
- WordPress
- Squarespace
Local search
- Google Business Profile
- Google Search Console
Ads and measurement
- Google Ads
- Meta
- Google Analytics
Where Ánimo helps
The whole path from search to a booked first session.
Start with one focused fix or hand over the whole path. Either way, your practice approves every clinical word.
Local and AI search
Google Business Profiles for each office, plus clear service and location pages that Google, Maps and AI answers can read and cite.
Booking stays in your system
Request buttons go straight to SimplePractice or TherapyNotes. The website never collects intake details.
No ad pixels where privacy matters
Meta and Google tags stay off intake, booking and condition pages, and nobody is retargeted from them.
Ads inside health-ad rules
Google and Meta campaigns that follow each platform’s health policies and land on pages that answer the question the ad raised.
You approve every clinical word
Specialties, insurance lists, fees and availability come from your practice. We never write them for you.
Built for now and next
Ready for the people searching today and the assistants booking next.
More people will soon ask an AI assistant to find a therapist who takes their insurance and has an opening. The same clear pages serve both.
Found where people look.
Google, Maps and AI answers read the same clean pages, structured data and plain answers.
The right fit, first.
A finder and clinician pages that answer specialty, insurance and location before anyone calls.
Booking anyone can act on.
Services, locations, clinicians and booking links clear enough for a person or an assistant.
Measured without health data.
Calls, booking clicks and search results on your client board, with no client health information in the numbers.
Current work
Working with Louisville practices today.
Ánimo works with Acadia Counseling and Closer Horizons on clearer sites, easier counselor search and SEO. You work with Jon directly, and an AI-assisted build stack ships changes in days, not weeks.
How to start
Start small. Keep what you learn.
- Growth audit (fixed fee). A review of your site, search, AI visibility, ads and tracking, with a ranked fix list you keep either way.
- Build (fixed scope). A new or rebuilt site, finder or booking path, with privacy-safe tracking set up. Scoped and priced before work starts.
- Grow (monthly). Local SEO, Google and Meta ads, and a client board that stays current.
Have a practice question?
Bring the messy version.
Too few calls, the wrong fit, a confusing site or ads you aren’t sure are allowed: tell us where the practice feels stuck, and we’ll tell you what to fix first. Please don’t include any client health information.